Selling Better Lexicon

Argument: must be reasoned, logical ideas and give evidence-based. A reason or set of reasons given in support of an idea, action or theory.

Better: more desirable, satisfactory, or effective. Improve on or surpass (an existing or previous level or achievement). More excellently or effectively.

Blind optimism: blind optimism is self-deception. People who demand a sunny outlook, even when confronted with plenty of legitimate reasons to worry, are essentially encouraging others not to be intellectually honest.

Business: a person’s regular occupation, profession, or trade: work, line of work, line, occupation, profession, career, employment, job, day job, position, pursuit, vocation, calling, field, walk of life, craft. Commercial activity: trade, trading, commerce, buying and selling, dealing, traffic, trafficking, marketing, merchandising.

Community: a community is a small or large social unit (a group of living things) who have something in common, such as norms, religion, values, or identity. Communities often share a sense of place that is situated in a given geographical area (e.g. a country, village, town, or neighborhood) or in virtual space through communication platforms. Durable relations that extend beyond immediate genealogical ties also define a sense of community. People tend to define those social ties as important to their identity, practice, and roles in social institutions like family, home, work, government, society, or humanity, at large. Although communities are usually small relative to personal social ties (micro-level), “community” may also refer to large group affiliations (or macro-level), such as national communities, international communities, and virtual communities.. Human communities may share intent, belief, resources, preferences, needs, and risks in common, affecting the identity of the participants and their degree of cohesiveness. The word “community” derives from the Old French comuneté, which comes from the Latin communitas “community”, “public spirit” (from Latin communis, “shared in common”).

Ethical: relating to moral principles or the branch of knowledge dealing with these. Morally good or correct. Avoiding activities or organisations that do harm to people or the environment. Can a profitable business ever be ethical?

Manifesto: a manifesto is a published verbal declaration of the intentions, motives, or views of the issuer, be it an individual, group, political party or government. A manifesto usually accepts a previously published opinion or public consensus or promotes a new idea with prescriptive notions for carrying out changes the author believes should be made. It often is political or artistic in nature, but may present an individual’s life stance.

Marketing and selling are not the same thing: marketing talks to groups and lights the fuse of interest, and Selling talks to individuals bringing the customer experience to life and making it real and personable.

Movement: a group of people working together to advance their shared political, social, or artistic ideas. An act of moving.

Mutual: (of a feeling or action) experienced or done by each of two or more parties towards the other or others.

Opinion: a view or judgement formed about something, not necessarily based on fact or knowledge.

Opportunity: a time or set of circumstances that makes it possible to do something.

Optimism: hopefulness and confidence about the future or the success of something.