We have created The Selling Better Movement with the hope it will help people understand that there’s a better way of doing business.

A way in which we can all be prosperous.

The Selling Better Movement is an ethical and human-centred selling ethos underpinned by a practical selling philosophy.

The modern business landscape offers a world of possibility. More and more people are stepping out to unearth new opportunities,bring ideas to market, start organisations, and connect and engage in new and exciting ways.

Everybody lives by selling something. Whether we think of ourselves as sales people or not, if we have an idea, product, service, skill, talent or opportunity that can benefit someone else, we need to be able to sell.

The profession of selling has been hijacked by the bad behaviour of a few, leaving a negative perception of selling and salespeople as a whole. However, selling is a vital life skill that allows opportunity to flourish.

The Selling Better Movement is about consciously reclaiming and practicing the true essence of selling.

Why Create a Manifesto?

It’s time to make a public stand. At Barrett, we’ve been studying, researching, modelling, promoting and educating people on a better, human centred approach to selling since 1995.

We call it our ‘Selling Better’ philosophy and practices, and we believe the time has come to make a stand.

Selling Better is a compelling argument based on decades of specialised research into human experiences and a powerful case for changing the way we sell.

This manifesto represents a declaration of our intentions to consciously reclaim and practice the true essence of selling for a sustainable and prosperous world.

We are not presenting opinions here. We are presenting an argument. The difference between an Opinion and an Argument is outlined here:
•    Argument: must be reasoned, logical ideas and give evidence-based; a reason or set of reasons given in support of an idea, action or theory
•    Opinion: a view or judgement formed about something, not necessarily based on fact or knowledge

We felt it was really important to present our argument and demonstrate our intentions when it comes to Selling Better. As we stated, we have created The Selling Better Movement with the hope it will help people understand that there’s a better way of doing business. A way in which we can all be prosperous.

This is a declaration of our intentions to consciously reclaim and practice the true essence of selling.